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Research papers

Medical communications, consumers, and the Internet

This paper shows how the medical marketer can understand the current market and jumpstart creativity through a deconstruction exercise, followed by conjoint measurement that identifies strengths and weaknesses of the deconstructed elements....

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Risa Asami, Tina Hjelleset, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
February 23, 2003
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Citation

Asami, Hjelleset, Moskowitz and Florès (2003a, February 23). Medical communications, consumers, and the Internet . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/medical-communications-consumers-and-the-internet-